In case you haven't heard, IHOP has officially changed their name (and EVERYTHING ABOUT THEMSELVES) to IHOB.
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Last week, we speculated that maybe the b was breakfast, or brunch - or beets. "B-hold!" the company announced in a tweet on Monday, June 11, sharing a video to make the big reveal. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers". "Burgers are the most consumed entrée item for men, women and children in America", he continued, adding "it made sense to start with burgers".
How permanent is the name change? "For burgers." The new Twitter says. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.
For about a week, IHOP has been posting as "IHOb", and asking its fans to guess what the "b" stood for.
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Hence, the new name-it's temporary-and a TV spot featuring a restaurant manager shouting from the chain's recognizable pitched blue rooftop.
This morning, IHOb (using a lowercase b to symbolize the flipping of P, from pancakes to burgers) unveiled a menu featuring what it calls ultimate steakburgers.
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