IHOP Reveals The Mystery Of IHOb


Earlier this week, IHOP took to Twitter to announce they're officially changing their name to IHOb.

"One of the very first things we did was to gauge people's awareness of burgers at IHOP", chief marketing officer Brad Haley told AdAge.

And it doesn't stop there. This letter swap is a promotion to show off the 60-year-old chain's new line of burgers and to emphasize the lunch and dinner options available at the iconic breakfast spot.

Trump contradicts U.S. military stance on Korea war games
His statement follows a report from the New York Times, which criticized the White House for lacking a scientific advisory team. Between 1950 and 1953, during the Korean War, 35,000 American soldiers died and 7,700 are still listed as missing in action.

Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point". However, in its most recent press release, IHOP noted that "IHOb" is a slogan of IHOP and the name change is just "for the time being".

With this move, IHOP follows a recent trend of restaurant chains tapping into markets outside of their specialties. "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today. Before you head to IHOb (or any restaurant), make sure you know the secret ways restaurants make you eat more.

Times says Justice seized reporter's email, phone records
Based on an online search it appears that NBC first reported the subpoena under the bylines of two reporters. Finally, there is a question whether Watkins was notified in a timely way of the surveillance.

Burger King just got back at IHOP in the pettiest way possible. And just this month, KFC announced plans to sell a vegetarian equivalent of its chicken to attract a new base. It then made a seriously introspective observation: "what is a burger if not a meat pancake between two other pancakes". Others pegged the "burgers" gimmick in advance as well.

"Why is ihop going thru a mid life crisis", tweeted another.

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

Four thoughts on the men's semis at Roland Garros
Nadal has now won 30 of his last 35 sets played on clay and has lost just one set in this tournament. He added: "It was a very hard match against a good friend and good player".

During a call with analysts last month, executives from IHOP's parent company, Dine Brands, highlighted an emphasis on menu innovation as a strategy to boost traffic.