Colin Kaepernick becomes the face of Nike’s ‘Just Do It’ ad campaign

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Ex-NFL quarterback Colin Kaepernick is the face of the 30th anniversary of Nike's "Just Do It" campaign, according to ESPN Sports Business Reporter Darren Rovell.

Kaepernick filed a collusion grievance against the league in October, alleging an organized effort to keep him off a roster because of his protests during the national anthem in the 2016 season.

Kaepernick posted the advert on his Twitter account followed by #JustDoIt.

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Kaepernick, who began kneeling in protest of racial injustice during the USA national anthem in August of 2016, is entering a second National Football League season without being on a team roster.

The NFL this season has adopted a rule requiring all players to stand during the anthem, although it gave them the option of staying off the field until the ceremony was over.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward", Gino Fisanotti, Nike's North America brand vice president, said in a statement to ESPN.

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Kaepernick opted out of his contract with the San Francisco 49ers in March 2017. Nike is the official provider of the NFL's jerseys.

Though not as controversial, the ad was in response to a kerfuffle over the French Open's decision to bar Williams from bringing back her popular "catsuit" outfit to the 2019 tournament. But he hasn't played since that year as once he turned free agent at the end of the season, he subsequently found no team interested in signing him.

The new Nike adverts, which were unveiled just days before the kick-off of the 2018 National Football League season, show a portrait of Kaepernick with the slogan: "Believe in something".

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