Kaepernick already had a deal with Nike that was set to expire, but it was reportedly renegotiated into a multi-year agreement to make him one of the faces of Nike's 30th anniversary Just Do It campaign.
He did it by replacing Kaepernick's face with that of his father, President Donald Trump.
Other celebrities have also expressed their support for Kaepernick, either by retweeting the ad or sharing the #ImWithKap, #JustDoIt and #TeamNike hashtags.
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"I'm sure Nike has done enough research, they know who their customer is", Dirk said. He said everyone in the room lost at least ten friends who died while serving their country.
The actions had a polarising response from those who respect what Kaepernick is doing to those who claim he is disrespecting the military, including President Trump.
While the hiring of Colin Kaepernick has divided people, the ad also features Serena Williams, Lebron James, Shaquem Griffin (Seattle Seahawks) and many other athletes. "If your plan is to destroy them contact the Hillsborough Police Department and we will get them to someone who could use them".
"Dream Crazy", the two-minute commercial, pulls together clips of young and more accomplished athletes overcoming obstacles on and off the court.
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Kaepernick is famous for igniting a controversial movement in which he would kneel during the national anthem before football games in protest of what he deems are wrongdoings against African Americans and minorities in the United States.
People walk past a Nike store in New York City, New York, U.S., September 4, 2018.
Among the ads is a close-up of Kaepernick and the line "Believe in something, even if it means sacrificing everything". Kaepernick is suing team owners for allegedly colluding to keep him out of the NFL.
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An image of Syria's President Bashar Al Assad is seen on a car's windscreen in the Shiite town of Hermel June 5, 2013. Woodward said he asked Kellyanne Conway and others with the White House for access to the president but was rejected.