Nike Sales Rise 31% In Days Following Kaepernick Ad Unveiling


Colin Kaepernick watched the TV debut of his new Nike ad from the apparel giant's headquarters in OR, according to The Associated Press.

Nike faced backlash over its Kaepernick endorsement deal.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch.

President Trump, who has repeatedly criticized NFL players for kneeling in protest during the national anthem, said Nike was getting "killed" in the wake of the campaign. However, Nike quickly bounced back, with online sales rising 31 percent.

Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.

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The College of the Ozarks, a private Christian school in Missouri that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand's logo.

Last night during the Philadelphia Eagles vs. Atlanta Falcons football game, which kicked off the start of the NFL season, Nike's first ad, featuring Kaepernick aired.

Speaking from the BMW Championship, Woods says Nike is "trying to get out ahead" and "do something special".

As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is reflected on the facade of a building behind him.

President Donald Trump weighed in on the matter on Twitter, asking "What was Nike thinking?".

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"Anybody that doesn't stand for the national anthem I don't think is worthy of anything", said another. In Kaepernick's case, this has meant being ostracized from the NFL.

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said.

Kaepernick has not been signed by any of the NFL's 32 teams since the protests spread.

The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.

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