A new report by CNBC suggests that the company has plans for at least eight new Alexa-enabled devices, ranging from predictable items, such as an amplifier and a subwoofer, to the less conventional, such as a microwave. Also, the range is said to be spread across different segments such as microwave oven, amplifier, receiver, subwoofer and even an in-car accessory. Now, Amazon is looking to expand the capabilities of its assistant by releasing the Alexa Gadget Toolkit.
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The world could have an Alexa-enabled microwave before 2018 is finished-yes, a microwave. As for what they'll be called, it's likely Amazon will go with entirely new branding to differentiate the home appliances from the Echo series. Amazon also earlier this year bought the smart doorbell maker Ring. Now, it seems Amazon is hoping to take things a step further with a clutch of new devices. Some of the devices will also have Alexa built in. This is Amazon preparing to push into all of your home electronics and appliances.
If the new devices are made and sold by Amazon, they would be in direct competition with similar devices made by Sonos and Garmin. A few months ago, it partnered with home builder Lennar to include two Echo speakers in certain new homes and provide visits by Amazon technicians. And in its most recent earnings report, Amazon CEO Jeff Bezos hinted at his ambition for making Alexa more widely used.
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More so than other virtual assistants including Siri and the Google Assistant, Amazon's Alexa has always been focused on the home. At the lowest end of the line is Amazon Echo Dot, a small Alexa-enabled speaker, without comprising on features seen in pricier counterparts.
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