Google Play Goes Big on 4K, Entertainment News

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So that means if you originally purchased in SD or HD, your content will get upgraded to 4K, even for streaming.

To upgrade to the 4K versions, users just need to go run the latest version of Google's Play Movies & TV app, according to an Engadget report. So if you are buying a new movie, like Spider-Man: Homecoming, buying it on 4K will now cost you less than before.

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The average price of 4K films on Google Play is now lower than before.

Once your movies are upgraded, Google will give you a notice from within the Play Movies interface that your content is available to stream in a higher quality. Also, the service will be activated for users in USA and Canada only but Google has announced that it will try to incorporate the feature internationally once it has been able to escalate the 4K titles in its stash but there is no timeline wrt to the worldwide rollout so we will have to wait for the feature to go public internationally.

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We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. It's all on us, just open the Play Movies & TV app and we'll let you know which titles have been upgraded. Google says that it is working to add support for 4K televisions manufactured by LG.

Google has likewise disclosed that it won't charge the users additional for its 4K motion pictures any longer - they'll now cost the equivalent as their HD form on the stage. And finally, the Play Movies & TV app for Samsung, LG, and Vizio TVs has been updated 'with a modern look and feel to provide a better experience'.

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