New Netflix film 'Bird Box' smashes streaming record

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In "Bird Box", Bullock plays a mother of two children desperately trying to survive in a world overrun with monsters who can kill you just by being seen. The film starring Sandra Bullock, Trevante Rhodes, John Malkovich, and Sarah Paulson is the best first 7 days ever for a Netflix film. It doesn't say how much of the movie these accounts actually watched. Wisely debuted in the thick of the holiday season, Bird Box wracked up more than 45 million views within a week, according to Netflix, and if you're one of the folks who settled in for a scare over the break, then you're probably eager to dig into the film, spoilers and all! That's a fair bit of Bird-watching! But Netflix accounts can be shared with multiple people, so the actual number of people who watched Bird Box may be even higher than that.

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Netflix has about 137 million subscribers worldwide (as of October), about 57 percent of them in the United States. Netflix refused to tell The Verge how many Bird Box streamers were based in the U.S. (Cordcutting.com has reached out to Netflix for comment, too, and we'll update this piece if Netflix shares any new information with us).

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"The reason I made Bird Box is my son kept saying, "Why don't you make something for us", Sandra said during a recent SAG Conversations interview. But it's also important to note that Netflix is counting by accounts.

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Bird Box has received mixed to positive reviews from critics. Given that the streaming giant nearly never reveals any numbers, it's a surprising reveal, but one, given the proliferation of Bird Box memes online, that seems to make sense. We can take issue with the nitty-gritty numbers, but Bird Box's big debut is an important reminder of the power of Netflix's original content strategy and its straight-to-streaming approach.

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