Apple CEO'S response to US Prez Donald Trump calling him 'Tim Apple'

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After referring to Cook as "a friend of mine", Trump apparently forgot his friend's last name.

Trump was subsequently ridiculed in the media and online as result of the gaffe - but now, almost one week later - he's offered an explanation on Twitter as to what was going on in that big orange head of his.

Apple chief Tim Cook has fun on Twitter after Trump's verbal gaffe
By changing his profile on Twitter, Tim Cook displays a sense of humor

And on Monday morning, Trump took to Twitter to argue that he called Tim Cook "Tim Apple" on goal as "an easy way to save time & words".

He accused the "fake news" media of spinning the story to make it look like he'd made a silly slip. CEO Tim Cook during the American Workforce Policy Advisory Board's first meeting in the State Dining Room of the White House in Washington, Wednesday, March 6, 2019.

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"We really appreciate it very much, Tim Apple". After the session, Cook altered his Twitter profile, replacing his last name with the Apple logo.

If you were wondering how the White House sees things, the official transcript of the event did note the misspoken name, although it sought to spare the President's blushes by adding an em dash to proceedings, making it sound like Trump was recognizing the company Cook works for.

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He later turned to his favourite line of attack, Axios said, calling out the "fake news" for focusing on the "Tim Apple" remark. "It doesn't even matter!" one person in the audience said. Changing his name on Twitter is an obvious bit of fun, although we're sure if asked he would just say that he was promoting the company he works for.

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