Trump Gives Boeing Advice About How To Rebrand Busted-Up Planes


Twitter erupted Monday morning when President Donald Trump shared his branding expertise with Boeing, after American Airlines announced it was cancelling Boeing's Max 737 flights through mid-August.

"We remain confident that the impending software updates, along with the new training elements Boeing is developing for the Max, will lead to recertification of the aircraft soon", Parker and Isom told employees. Some airlines are also weighing extending aircraft leases and bringing back idled planes, but with unclear MAX timing, no option is clear-cut or cheap, consultants said.

He added: "No product has suffered like this one. But again, what the hell do I know?"

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The US and other countries, including Australia, grounded Boeing's 737 MAX planes in mid-March after deadly crashes in Ethiopia and Indonesia.

Boeing's anti-stall software is at the center of investigations into last month's Ethiopian Airlines crash. However, Trump Shuttle isn't remembered as one of the president's better business ventures - within three years, he would sell the airline and be on the hook for at least $100 million in debt he had personally guaranteed when he purchased the venture from Eastern Airlines in 1989, according to the New York Times. American's fleet includes 24 Max jets and the airline had previously planned to cancel flights through early June.

Ethiopian Civil Aviation Authority has published a preliminary report of the Ethiopian Airlines flight ET 302 crash on April 4, 2019, deeming that angle of attack (AoA) sensor malfunction had a role in the tragedy.

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The Federal Aviation Administration has been meeting with representatives from American Airlines Group Inc, United Airlines and Southwest Airlines Co over the next steps after more than 300 Boeing 737 MAXs were grounded worldwide.

"This has without a doubt damaged Boeing's reputation and we foresee a dent to the (Boeing) brand's value at over $12 billion", Chief Executive David Haigh said by email when asked about Trump's comments.

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